Why Your Hair Color Fades Too Fast – Here’s the Secret
It’s Not Your Hair – It’s What You’re Doing to It.
1. You’re Using Drugstore Shampoo (a.k.a. Hair Color Strippers)
If your shampoo says “for color-treated air” but costs $5 at a grocery store, guess what? It’s loaded with sulfates and harsh detergents that rip the color right out.
Salon-quality color demands salon-quality aftercare. Otherwise, you’re pouring money down the drain—literally.
👉 FIX IT: Ditch the drugstore junk and invest in a sulfate-free, salon-approved shampoo. (Ask us for the best one for your color!)
2. You’re Washing Your Hair Like It’s 1999
Washing your hair every day? Big mistake.
Hot water? Even bigger mistake.
Your hair cuticle needs time to seal in the color. But if you’re blasting it with hot water and suds too often, you’re scrubbing that rich, beautiful shade away way before its time.
👉 FIX IT: Switch to washing 2-3 times a week max and always use cool or lukewarm water.
3. You’re Skipping the Heat Protection (And Frying Your Color to Death)
Flat irons. Curling wands. Blow dryers cranked to 400 degrees.
If you’re not protecting your hair from heat, your color doesn’t stand a chance. Heat damage opens the cuticle, letting your fresh, expensive color slip away faster than you can say "touch-up.
👉 FIX IT: Use a professional heat protectant every single time you style your hair. No exceptions.
4. You’re Sunbathing Like a Carefree Teenager
The sun isn’t just fading your patio furniture—it’s fading your hair color too.
UV rays break down the pigments in your hair, leaving you with a brassy, washed-out version of what you paid for.
👉 FIX IT: Use UV-protecting hair products or wear a hat when you’re spending time outside. Your color will last longer—and your hair will stay healthier.
5. You’re Not Doing Deep Conditioning Treatments
Color-treated hair needs moisture—lots of it. When your hair is dry, your cuticle stays open, making it impossible to hold onto color.
👉 FIX IT: Get a deep conditioning treatment once a month. And if you’re serious about keeping your color rich and radiant? Ask about our in-salon gloss treatments to lock in that shine and keep your color looking fresh.
Want Your Color to Last? Here’s Your Next Step
Want Your Color to Last? Here’s Your Next Step.
If you’re tired of watching your hair color fade too fast... or feeling like you're throwing money away with every wash, it's time to take control of your hair care routine.
At Divine Beauty Salon & Spa, we don’t just color hair — we guide you on how to protect it so your color stays fresh, vibrant, and rich longer.
Book your next color appointment and receive a FREE color-protection consultation so you leave with the look and the knowledge to maintain it.
Would you prefer to care for your color at home?
You can now shop our recommended color-protection products online — and when you sign up, you’ll get an exclusive 10% discount on your first order!